Insights
Written from projects we have actually run, for the person on the buying side. No posting schedule — things go up when there is something worth saying.
Why quotes for the same brief differ by a factor of ten, which parts of a project genuinely drive cost, and how to compare proposals that are not describing the same thing.
Read itThe questions worth asking before you send a brief abroad, including several that agencies would rather you did not ask.
Read itTwenty-four things to settle before a rebuild starts, including the redirect work that decides whether you keep your search rankings.
Read itNext step
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