Website redesign
Redesigning is not just a new look. Done carelessly it costs you the search rankings and the traffic the old site spent years building.
See how we do itWebsite development
Business websites built to a brief, not assembled from a template
We design and build websites on a custom stack. Fast, editable by your team, hosted wherever you like, and yours to take elsewhere if you ever want to.
The problem
What usually goes wrong
- The site was built on a page builder, so every page loads a hundred kilobytes of CSS it never uses and the agency is the only one who can change anything.
- Nobody agreed what the site was for. It has an About page, a Services page and a contact form, and no clear path from a stranger arriving to an enquiry landing.
- It ranks for the company name and nothing else, because the pages were written to fill a template rather than to answer what buyers actually search for.
- Editing a price or adding a case study means raising a ticket and waiting.
Our approach
How we approach it
We start with what the site has to achieve commercially, then work backwards to the pages, the content and the stack. The build is custom PHP or Node rather than a page builder, which means the page ships only the code it needs. You get a CMS for the parts you will actually want to change, and the repository from day one.
Scope
What is included
01
Discovery and site architecture
Page map, URL structure and the search terms each page is meant to serve, agreed before design starts.
02
Interface design
Wireframes first, then a designed interface, reviewed against the commercial goal rather than taste.
03
Front-end build
Semantic HTML, responsive from 320px up, tested with a keyboard and a screen reader.
04
CMS integration
Your team edits headings, copy, images, case studies and meta tags without a developer.
05
Performance work
Image pipeline, caching, deferred scripts and a measured Core Web Vitals target.
06
Technical SEO
Canonicals, sitemap, structured data, redirects and Search Console set up before launch.
What you get
Deliverables
- Sitemap and page-level content plan
- Designed interface for every page type
- Responsive front-end build
- CMS with role-based access
- Analytics and conversion tracking
- Handover documentation and a walkthrough session
- Warranty period after launch
Built with
Typical stack
PHP 8
MySQL
JavaScript
React where it earns its place
LiteSpeed
Git
The stack follows the requirement. If something else fits better, we will say so.
Questions
Before you get in touch
A brochure site of eight to twelve pages is usually six to ten weeks from kick-off, assuming content arrives as agreed. Content is the thing that slips, not the build.
Yes. That is what the CMS is for. If you ever need to change something the CMS does not cover, tell us and we will add it rather than doing it for you every time.
Not for these builds. WordPress is a good fit for some projects, but a custom stack means no plugin sprawl, a smaller attack surface and pages that ship only the code they use.
We map every old URL to its new equivalent and put 301 redirects in place before launch. That mapping is agreed with you rather than guessed at.
Related
You might also need
Ecommerce development
Selling across borders is mostly a logic problem, not a design one. We build the parts that decide what a customer is charged and when it ships.
See how we do itSearch engine optimisation
Most sites that do not rank have a specific, findable reason. Diagnosing it is the first job — before anyone talks about keywords or content.
See how we do itNext step
Tell us what you are trying to build
Send a short description. We reply within one business day with an approach, a rough range, and the questions we still need answered.