Website design and development
We design and build websites on a custom stack. Fast, editable by your team, hosted wherever you like, and yours to take elsewhere if you ever want to.
See how we do itRedesign
A rebuild that keeps what you have already earned
Redesigning is not just a new look. Done carelessly it costs you the search rankings and the traffic the old site spent years building.
The problem
What usually brings people here
- The site looks dated next to competitors, and it is starting to cost credibility before anyone reads a word.
- It does not work properly on a phone, which is where most people arrive.
- It loads slowly, and visitors leave before the page finishes.
- Traffic arrives but enquiries do not. Nothing on the page asks anyone to do anything.
- Nobody can edit it. Changing a price or adding a page means raising a ticket with whoever built it, and waiting.
Our approach
How we approach it
A redesign is a migration project wearing a design brief. We start by auditing what is there — which pages get traffic, which earn search impressions, which have links pointing at them — because that decides what survives. Content that still works is carried across; content that is out of date gets rewritten with you. Then every old URL is mapped to its new equivalent before anything goes live, and the site is rebuilt to be fast, responsive and editable by your own team.
Scope
What is included
01
Audit of the existing site
Every page crawled and classified: keep, rewrite, merge or drop, against real analytics and search data.
02
Content migration
Pages, copy and images that still earn their place are carried across rather than thrown away.
03
Content rework
Where content is out of date, we work from what you supply and rewrite it for how people actually search and read.
04
Redirect mapping
Every old URL mapped to its closest new equivalent, agreed with you, applied before launch and verified after.
05
Design and rebuild
Responsive from 320px up, built on a custom stack rather than a page builder.
06
Performance
Image pipeline, caching and deferred scripts, measured against a target agreed up front.
07
CMS
Your team edits copy, images, case studies and meta tags without a developer.
What you get
Deliverables
- Audit report on the existing site
- Page-by-page content plan
- Complete redirect map, agreed before launch
- Designed interface for every page type
- Rebuilt, responsive front end
- CMS with role-based access
- Search Console and analytics set up, sitemap submitted
- Warranty period after launch
Built with
Typical stack
PHP 8
MySQL
JavaScript
LiteSpeed
Git
The stack follows the requirement. If something else fits better, we will say so.
Questions
Before you get in touch
Not if the migration is done properly, which is most of the work. Every old URL gets a 301 redirect to its closest new equivalent, mapped from a real crawl and your Search Console data rather than guessed at. Expect rankings to move for a few weeks after launch — a dip that recovers is normal. A dip that does not usually means a redirect is wrong, which is why we watch the 404 log daily for the first fortnight.
Yes, where it still works. We audit every page first and tell you what is worth keeping, what needs rewriting and what nobody has visited since 2023. Content that earns traffic is carried across as it is.
Then it gets rewritten, and we will need you for that part — the facts have to come from you. Be honest with yourself about who is writing it and when, because this is the single most common reason a redesign runs late.
Sometimes. Often the problem is a page builder loading a hundred kilobytes of CSS it never uses, uncompressed images, or a hosting plan too small for the traffic — and one of those can be fixed without a rebuild. We will tell you if that is your situation rather than selling you a redesign you do not need.
Yes. That is what the CMS is for, and it covers the parts you will actually want to change. If something is missing later, tell us and we will add it rather than doing it for you every time.
A site of eight to twelve pages is usually six to ten weeks, assuming content arrives as agreed. Larger sites take longer, mostly because of the audit and the redirect work rather than the build.
Related
You might also need
Search engine optimisation
Most sites that do not rank have a specific, findable reason. Diagnosing it is the first job — before anyone talks about keywords or content.
See how we do itHosting and support
Most people do not think about hosting until the site goes down and nobody replies to the ticket. That is usually when they call us.
See how we do itNext step
Tell us what you are trying to build
Send a short description. We reply within one business day with an approach, a rough range, and the questions we still need answered.